Brand Strategy and Marketing

Marketing Communications Strategy, PR Strategy and Campaigns, Social Media Strategy

and Campaigns, Brand Engagement and more.


I am adept at creating a strategic narrative journey to position the company and market its products or services. With a focus on local and global markets, I have developed and executed campaigns across the Middle East, South Asia, the UK and Europe.


I pitch new content ideas in line with business strategy and editorial plan. I have delivered creative strategies for content and social media with measurable and actionable goals for growth.

I have experience in a wide range of industry sectors - Education & Culture, Engineering, Manufacturing, Construction, Contracting, Marble, Travel and IT. 



  • Corporate campaigns

  • Global re-branding

  • Marketing strategy

  • Investor communications

  • PR strategy and press launches

  • Social media strategy & campaigns

  • Facebook and Twitter campaigns

  • Brand engagement and workshops 


PR and Media Relations

Press launches, Press releases, Media interviews, Feature articles, Awards, and Media Briefing, Thought Leadership and Speaker Opportunities.

I have been instrumental in driving major PR campaigns for building brand equity. My press releases have appeared in major news entities and publications in the GCC region, India, Sri Lanka, and the UK. I give strategic advice to senior management on PR and media relations.


I have pitched story angles to journalists in a wide range of media. I have prepared in-depth media briefing packs for company representatives, and have worked to ensure key messages are delivered through media interviews.


I have positioned the leadership team and company experts as thought leaders of the industry. 


Online Marketing

Digital marketing strategy, Websites, Microsites, E-newsletters, Intranets, Online surveys, SEO, Google Ads, and Google Analytics.

There is no one-size-fits-all online approach to digital marketing - SEO, PPC, Content Marketing or Social Media. I have over 15 years of experience developing a digital strategy, managing diverse websites, writing content for blogs, landing pages, websites and social media for various companies in different sectors.


I have led online customer experience analysis and customer-insight surveys. I have conducted website and digital marketing audits for companies. 

​Technical skills: HTML, WordPress, Wix, Obtree, Google Analytics, SEO, Confirmit, Surveymonkey, UX and UI design